After ten years in business and an excellent reputation already established in Surrey, independent estate agency, Gascoigne Billinghurst has rebranded their business, strengthening and developing their identity and distinguishing them from their competitors. It was important to retain a link with their existing identity, as it was familiar in the local area, so after much consideration Gascoigne Billinghurst has become ‘Grosvenor Billinghurst’.

Ian Davies, Managing Director, is thrilled with the changes, “The rebrand has given the agency a real boost, not only in terms of visibility and image, but now there’s no reason to confuse our great sales and letting performance, friendly staff and responsive service with anyone else.”
The distinctive new name and branding achieve the right balance between traditional and modern. ‘Grosvenor’ brings a classic identity to the estate agency, with the bold new colour palette of black, lime and grey adding a fresh, contemporary feel.

When rebranding it’s important to capitalise on existing elements of a well-known brand, so the new logo retains the synonymous ‘wonky G’, “Maintaining our trademark ‘G’ was crucial, as it’s instantly recognisable, especially on our sales and lettings boards” says Davies. “It’s what our customers often comment that they notice when they’re driving down a street. By using a crisp, fresh, lime green we’ve injected new life into it, so hopefully it will stand out even more!”

With branches in Cobham, Claygate, Esher, Hinchley Wood and Woking, Grosvenor Billinghurst has enjoyed great success in Surrey, since its conception in 2001. “ As specialists in residential sales and lettings, we have built excellent relationships with the local community and formed close associations with professionals including, landlords, developers and search agents, this enables us to offer the best possible service to our clients,” says Ian Davies.
With their dynamic new image, Grosvenor Billinghurst has shown they’re a forward thinking company, so if you’re thinking of moving be sure to look out for the ‘wonky G’ as it seems they might just be a step ahead of the rest!

Notes to editors:
Grosvenor Billinghurst Estate Agency has five branches: Cobham, Claygate, Esher, Hinchley Wood & Woking Contact details: www.grosvenorB.co.uk or 01932 863784 (Cobham office) Interviews, expert tips and quotes are available from Ian Davies, Managing Director, Grosvenor Billinghurst